Major search engines use many metrics to determine the value of external links. Dashboards can be critical in this regard. New benchmarks, trending metrics content, and tips and tricks to help you level up your analytics. Products PowerMetrics Klips. KPI Examples. Dashboard Examples. Metric Stack Newsletter. Help Center. Remember being told in school or college that you must back up quotes, facts, and statistics with sources? When writing on the web, outbound links are how you should reference your sources.
This is something that Google employees themselves have confirmed on multiple occasions. I'd think of linking as just part of proper attribution.
You're a journalist. You write a story, you cite your sources. If those sources are online with more info for the reader, that cite should link to them. That's just good journalism. It should be standard If you are citing a source person or research , link out to the information mention. This way, you build the trust of your readers by referencing your sources and presenting them to your audience. This to visit and understand themselves if they wish to do so.
In a world where fake news is sadly all too common, citing your sources has never been more important. Just be sure to check that you are using the most authoritative version, if at all possible. It is easy to come across a fact, statistic, or a quote on a site and be quick to reference that as the source, but often that is being cited from somewhere else.
You have probably heard a lot about EAT, the expertise, authority, and trustworthiness of a web page. There is evidence to suggest that outbound links help to demonstrate expertise as an author by linking to authoritative sources. Someone who is not an expert in their field would be unlikely to know the right sources to cite in the same way as someone truly experienced would.
In a post on the Google Search Central blog in August , there was a reference to citing sources concerning expertise, mentioned as a question to ask yourself when analyzing your content:. If Google sees clear citing of sources as evidence of expertise, you would be crazy to overlook the importance of outbound links.
Whether or not outbound links affect your site's organic search rankings is a topic that has been debated by SEOs for a long time.
There is no getting away from the fact that linking out to authoritative sources can help to give context to your content and can also help users to trust your website's pages. But some SEOs believe that outbound links can have a more significant impact than most would find, and this study from Reboot Online claims that "external links remain a ranking factor and good SEO best practice. And to balance your content, use a variety of publishers as sources.
While many content marketers avoid attributing competitors as sources, a few fearlessly reference them. He also feels this helps Google better understand where to rank his site , and that it even encourages backlinks from his competitors.
Your users know that competitors exist. Anchor text refers to the words that the reader can click to reach the linked page. Cara Bowles of Northcutt found a correlation between the number of outbound links and search engine ranking. The median number of external links for top-ranking pages she observed was 19, and she also saw several top-ranking pages with well over external links.
On its own, not really. It could be because higher ranked pages get more comments, and therefore more external outlinks in the comment section.
It could be because content producers who link out are doing a lot of other things that Google likes. Cara suggests an average of five outbound links for blog posts or one external link for every words. It will always depend on what information you are presenting on the page and how you can best support it.
Some believe external links should open in a new window, but some user-experience experts say no. Users expect them to open in the same window, and when you deviate from the default, people get thrown off.
This primarily comes from the web usability and UX perspective, and with accessibility for all users in mind. To make matters worse, opening a new tab can introduce a security concern , Scott points out. Page 1: 21 backlinks from unique websites referring domains Page 2: 13 backlinks from unique websites referring domains Page 3: 2 backlinks from unique websites referring domains ….
Hit the Details caret and navigate to the Organic keywords tab to see the keywords for which each page ranks. The crucial part is understanding how you compare to your competitors and more importantly, learning from those that are winning at SEO. Did I miss anything from this post? Let me know in the comments, or hit me up on Twitter.
Joshua Hardwick. Article stats Monthly traffic 2, Linking websites Tweets The number of times this article was shared on Twitter. Share this article. Email Subscription Subscribe. Follow this straightforward guide. New to link building? Check out our. Learn what kinds of content attracts links in your niche and make more of it.
Find and target uncompetitive topics and keywords instead of highly-competitive terms. Article by Joshua Hardwick.
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